Discover Your Change Archetype™

Insights on habits, behaviour and the psychology of getting unstuck

These articles are for anyone who's ever wondered why the things we know we should change can be so hard to shift.

Simone writes about smoking and vaping, sleep, food and weight, GLP-1 medication, alcohol and midlife change, always from the same starting point: the pattern makes sense once you understand what it's been doing for you. There's no jargon and no judgement, just ideas you can take into your day.

Smoking

 

Why Willpower Isn't Enough to Quit Smoking

Why willpower wears out, and what the science says helps instead. → [Read]

 

The Iceberg Beneath the Cigarette

What sits beneath the reasons people give for smoking, and why that gap matters. → [Read]

 

How Clinical Hypnosis Supports Smoking Cessation

What the research actually shows, minus the swinging pendulums. → [Read]

Vaping

 

Vaping Isn't Just a Physical Habit

The psychology behind why vaping is so much harder to stop than people expect. → [Read]

 

From Cue to Craving

How the vaping habit loop works, and the moments where you can interrupt it. → [Read]

 

The Habit You Didn't Actually Decide to Start

Why vaping's invisibility makes it so hard to cut down, and what to do first.. → [Read]

Sleep

 

The Science of Sleep: Why Poor Sleep Is Rarely Just a Sleep Problem

For anyone who's tried every sleep tip and is still lying awake. → [Read]

 

Identity, Arousal and the Late-Night Hours

How the vaping habit loop works, and the moments where you can interrupt it. → [Read]

 

The Habit You Didn't Actually Decide to Start

When the quiet of the house at night is the only time that feels like yours. → [Read]

 

Why Sleep Gets So Much Harder in Perimenopause

What's really going on when 3am wake-ups arrive in your forties. → [Read]

 

Enough Sleep, Not Better Sleep

The short-sleep pattern that most insomnia advice overlooks. → [Read]

Food and Weight

 

You Already Know What You're "Supposed" to Eat. So Why Doesn't That Help?

The gap between knowing and doing, and why more information rarely closes it. → [Read]

 

Why Diets Don't Work

What neuroscience tells us about restriction, regain, and a more sustainable way forward. → [Read]

 

Stress, Cortisol and Comfort Eating

Why the pull toward food at 9pm usually has nothing to do with hunger. → [Read]

 

It's Not You. It's Perimenopause

The science behind midlife weight changes, and why you're not failing. → [Read]

GLP-1 Medication

 

What the Medication Can't Do for You

What's still waiting underneath once the food noise quietens. → [Read]

 

GLP-1 Medications in Perimenopause

What the research shows, and why behaviour change still matters. → [Read]

Alcohol

 

What Alcohol Does to the Brain

How alcohol works on the brain, and why understanding it changes the conversation. → [Read]

 

Changing Your Relationship With Alcohol Doesn't Require a Label

Why you don't need to call yourself anything to start doing things differently. → [Read]

 

Understanding Yourself

 

The Brain Behind the Pattern

What a late ADHD diagnosis taught one client about freedom. → [Read]

 

When Understanding Yourself Becomes Another Way of Waiting

For the deep thinkers who understand their pattern perfectly and still feel stuck. → [Read]

Curious about your own patterns?

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